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TRICCA

FUEL FOR GROWTH

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Home page header


 

TRICCA

FUEL FOR GROWTH

Elevate your brand | Increase productivity | Improve UX | Grow your revenue faster.

We are a strategic marketing consultancy who help tech businesses grow. Working with Tech companies and small businesses that are seeking to grow their business by creating and executing inbound & outbound marketing strategies to fuel business growth.

Promoting your brand to B2C and B2B markets, our refreshing and targeted campaign management provide real returns.

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marketing solutions


 

 

 

marketing solutions


 

 

 

 

Marketing Innovation

Marketing is no longer about mass communication. Large-scale fit-all campaigns with generic messaging are simply not effective in today’s dynamic, media driven landscape. Customer experience needs to come first and that means highly personalised marketing. You can no longer blindly push and force your messages onto people en masse – a customer’s experience and their interaction with your brand should be theirs to own. This means that you need to get them to come to you at the right time and deliver increased levels of personalisation.

 
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Grow revenue faster


Grow revenue faster


Strategy

 
 

 

An effective marketing strategy has four primary foundations:

  • Research and evidence is used to provide the foundation for genuine results and by doing this, successful outcomes will be achieved
  • The landscape has changed with technology, we use it to help make marketing decisions, reduce lead to cash lead-time and improve customer experience
  • ROI reporting so that both Tricca and our clients are accountable for their actions against clearly defined objectives
  • Ensuring that by using ABM we maximise value from every lead by integrating marketing and sales

Tricca focus on data and the insights provided in our strategy documents combining inbound and outbound marketing as well as exploiting new technologies to engage more personally. 

 
 
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Inbound & Outbound


Inbound & Outbound


Inbound & Outbound

 
 

Inbound uses marketing tactics that align with the way modern buyers want to conduct their purchase decisions and builds trust - building a strategy which lets them come to you builds trust and strengthens relationships. Inbound marketing helps you get found by researching buyers, giving them valuable information and advice remotely, and adapt your message as they move through the different stages of the buying process. Examples of inbound marketing tactics include blogging, content marketing, lead nurturing and social media.

Outbound marketing is where messages and communication is pushed out toward buyers. Its aim is to generate a reaction with your prospective audience showcasing what you do succinctly and generating strong calls to action. As part of a coherent strategy it can be an incredibly targeted way of reaching a large number of prospects. Using broadcast email campaigns, advertising and promotion are some of the methods used to get your message out there.

 
 
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Brand


Brand


Brand

 
 

What does lead generation have to do with branding? In the case of B2B companies its really important, branding is your hook. In most industries, it's the only thing that differentiates you from the competition. There's only so much you can do to increase the quality of a tangible product. You can always improve your customers experience through your services and strenghthen your brand.

B2B branding and increasing your brand awareness will generate opportunities if people recognise and understand who you are. The awareness of your brand means you have an advantage when your buyer is comparing vendors. They're more likely to interact with you, read your content, and convert into a lead or sale.

B2B brands that connect with their buyers on an emotional level earn twice the impact over companies who are still trying to on sell business or functional value. LinkedIn

 
 
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Customer Experience (CX)


Customer Experience (CX)


Customer Experience

 
 

Customer experience is the overall quality of all the interactions customers have  with your company and its products and services. These include interactions before a sale and once a prospect becomes a customer. Direct, when a customer calls a company’s service department or indirect, such as when a customer reads a social media post about another person’s interaction with the company help build your reputation and increase retention.

The best customer experience improvement strategy begins with getting the right software tools in place. With these tools, any business can leverage customer experience into better customer retention, lower operating costs, increased sales and faster growth - providing a natural extension of what you're already doing.

 
 
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marketing - Services link


What our customers say:

"The additional value Tricca provide is the technical application of marketing in the space we operate because getting someone to do your marketing is one thing, but getting someone who actually has a good understanding of your business and the technology is significantly different - it's the ability to understand a technical business and translate that into marketing. There's a lot of value in that."

- Simon Johnson - Managing Director - Juniper Bridge

marketing - Services link


What our customers say:

"The additional value Tricca provide is the technical application of marketing in the space we operate because getting someone to do your marketing is one thing, but getting someone who actually has a good understanding of your business and the technology is significantly different - it's the ability to understand a technical business and translate that into marketing. There's a lot of value in that."

- Simon Johnson - Managing Director - Juniper Bridge

MONTHLY RETAINER OPTIONS

DISCOVER

explore & improve

Audit

Improve your digital world

Maximise potential and discover how your business compares with the competition

  • Website audit
  • Social media audit
  • Keyword analysis
  • Competitor keywords
  • Report
  • Reccomendations

DRIVE

GENERATE LEADS

One off

Get projects underway

Drive your business forward by increasing your presence

  • Website audit
  • Marketing strategy
  • Website Build
  • Social media management
  • Targeted campaigns
  • PR & Blogs
  • Events & Exhibitions

OUTSOURCE

WE'LL TAKE CARE OF IT

Covered

Subject matter experts

Let's work together to develop a plan to take your business to the next level

  • Marketing strategy
  • Application integration
  • Brand refresh
  • Print & design
  • Advertising
  • Promotion
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