Customer experience is the overall quality of all the interactions customers have with your company and its products and services. These include interactions before a sale and once a prospect becomes a customer. Direct, when a customer calls a company’s service department or indirect, such as when a customer reads a social media post about another person’s interaction with the company help build your reputation and increase retention.
The best customer experience improvement strategy begins with getting the right software tools in place. With these tools, any business can leverage customer experience into better customer retention, lower operating costs, increased sales and faster growth - providing a natural extension of what you're already doing.