How can an ISPs make this easier to implement? By having speed checking tools available on your website is a good start. Real data that is consistent to the truth will build trust and retain customers for longer. By building a more personal experience through communications, for both B2B & B2C markets, will benefit ISPs and the better the customer experience, the better the results. The simplest way to build loyalty is through having the best possible customer experience. Using technology, know how and best practice this should be viewed as an opportunity to fuel your business growth.