Tricca | B2B Marketing

News & Musings

Why you should consider outsourcing your marketing.

You get a team of experts Your employees have salaries, get sick and go on holiday so instead of adding to the payroll for additional marketing specialists person, you'll get a team of marketing subject matter experts who will research, create and implement marketing strategies that work for you. Essentially, you are paying for results which should be more effective option than many individual employees.

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Paul RichensComment
Cloud Expo - Was it worth it?

Time is money and money makes the world go round, so how do you justify spending time at an exhibition? With so many industry events promising enlightenment, innovation and free stuff to take home for your children, it important to focus on only one thing: What’s in it for me? It may sounds rather self-regarding but making the right choice of how to spend your of time, money and effort is really significant.

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Paul RichensComment
Your data needs you

Your Data Needs You

 

Managing customer data from different sources, identifying links between metrics, and determining how to put this information to best use is a challenge for many organisations.  However, really knowing your prospects and customers is more important than ever in business.  The larger the group of customers you have the more difficult this can be. If you can get to grips with your prospect and customer data this could lead to more informed decision-making, increased sales and stronger customer loyalty.

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Nomophobia

consider myself to be a 'together' sort of person. Having reached my early forties and proudly part of generation x, I’m inclined to pour scorn on first world problems as I don't consider them 'real' issues. Making enough money to pay the bills, ensure that the family get a holiday once a year and that my indulgence for all things technical can be sustained, means being pretty pragmatic and the application of effort without whinging has served me well so far in life. Hard work and taking a few chances without becoming dependant, should be enough to sustain a course for a care free life.

And yet, last week I was struck by a condition that threw my equilibrium to a state close to meltdown.

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Paul RichensComment