Test before you invest

Test before you invest


Before you invest a penny in your growth plan you need to invest in focus interviews with your target market to make sure you can confidently answer ‘yes’ to these three points

1.     Are you solving a problem?

2.     Is it a problem people want to solve and will pay for?

3.     Is your solution workable in the workplace?


And if the answer is no, be brave, let it go and get back in the metaphorical bath for your next Eureka moment …