Tricca | B2B Marketing

News & Musings

winning at engagement.

Winning at engagement.

Customer Engagement has moved on from a few parties, some free champagne and a promise to be together forever.

Customer expectations are at an all-time high. Your customers are constantly exposed to your competitors and new technology solutions. It’s becoming harder to keep your customers close.

 

Many businesses put their faith in measuring customer satisfaction, but this is no longer enough. Satisfied customers are not necessarily loyal ones. Customer engagement is the key driver of loyalty. And customer engagement isn’t a series of one-off contacts, it’s a lifetime conversation. Customers want to feel connected and when they do, great things can happen for your business. If your business is consistently useful, relevant and available to your customers then you’re winning at engagement.

Paul RichensComment