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Perspective- the best question you can ask to grow your business.

Perspective- the best question you can ask to grow your business.

The only perspective that matters when it comes to making money is the customer’s. So how do you get closer to what your potential buyers might buy? You ask a question. But it has to be a really good question. The best, in fact. And here it is:

How can we give people something they really want?

Why is this such a great question?

  1. The emphasis on ‘give people something they really want’ rather than ‘make something they really want’ helps you think beyond your current capabilities

  2. The word ‘people’ brings the buyer into the centre of your thinking.

  3. Asking what people ‘really want’ frees you to think about new markets and different customers.

We have a team of experts to help guide you through the though process providing a fresh perspective on customer experience.


Paul RichensComment