Tricca | B2B Marketing

News & Musings

Mirror, mirror on the wall…am I the fairest competitor of all?

Mirror, mirror on the wall…am I the fairest competitor of all?

 

One of the biggest risks any company faces is inward-thinking, where conclusions are drawn to please the group rather than reality. A classic example is assuming that others perceive your business the same way you do, and that a competitive strategy that makes sense to you will also make sense to potential customers. Yet time and again this isn’t true. Companies too often focus on product features that customers do not understand or care about, while glossing over others that they do.

It’s important to consider that today’s web-enabled prospects most likely have a much broader view of the market than you have.


Paul RichensComment