Content marketing and why it matters
We are all greedy when it comes to content. Our eyes can’t eat enough information, but why is content marketing so important? Well, it is not just about social media, SEO, Keywords, Blogs, news, articles or outbound email in isolation. Because a content marketing strategy needs to consider all of those things.
Bringing together the best tools, tactics, and strategies in digital marketing makes for effective content marketing and it delivers you high quality engagement and leads.
Putting together a well-thought-out content strategy looks at the entire journey of a customer from first contact to recurring, and all the bits in-between that influence that journey.
The foundations are thought and having a structured plan to work with, looking ahead and ensuring you are ready to react when there is a bump in the road.
We’ve provided a set of guidelines which we recommend going from start to finish in order, however feel free to jump to the parts that are most pressing for you right now…