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Branding - The power of colour psychology

Branding - The power of colour psychology

There's a reason why marketeers test colours when showcasing a brand. Advertisements, banner headers for social media, documentation, portals, websites and call-to-action (CTA) buttons. When HubSpot recently completed a button colour test, they found that the colour red in a CTA button outperformed a green CTA button by 21%.

As humans are visual creatures able to absorb a wide range of content which makes us open to influence in a way much bigger than we might allow ourselves to think.

So itis possible to increase conversion rate without changing anything about the page except the colour of the CTA button. The same is true for printed material. On a visit to a FINtech show earlier this year, the predominate colour of handouts was blue however once back in the office the standout was a single company who used green. Their stand generated more footfall (people) as they looked different. That's the power of colour psychology in marketing.

To explore the ways colour psychology plays a role in marketing, click here is for a visual guide walk through…

Paul RichensComment