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Why you should consider outsourcing your marketing.

Time, its been around a while. To some it's a battle to waste as much as possible until the weekend, to others they drive themselves to make every moment count. 

One thing for sure is that when you’re running a business, time is the most precious commodity. During the course of a busy business week thoughts are taken up with sales and revenue targets. To get the results your business needs then it's probable you'll need to use some form of marketing to help get you there.

You are probably therefore reading this article, because you have thought about outsourcing some of these marketing tasks. When you decide to outsource any element or all of your marketing, then you should expect some net benefits right? Here are a few advantages of outsourcing your digital marketing which I hope will help you start a beautiful marketing relationship:

You get a team of experts Your employees have salaries, get sick and go on holiday so instead of adding to the payroll for additional marketing specialists, you'll get a team of marketing subject matter experts who will research, create and implement marketing strategies that work for you. Essentially, you are paying for results which should be more effective option than having many individual employees.

Your marketing won’t suffer as a result of the super hero complex One of the keys to successful marketing is consistency. The problem, of course, is that creative staff don't like to say no, they’re people and people like to please. When staff take on too much or overstretch their ability then the resulting activity can be less successful than originally expected and in some cases disastrous. A great example of this is diverting off plan. You can’t suddenly stop contacting customers for a few weeks when 'other priorities' take over a 'to do' list. Opting to use an agency means that you never have to worry about gaps in delivery or staff shortages.

A fresh pair of eyes You get outside insight on your business which can have immediate benefits. It's only natural that over time people operate in a closed bubble or environment and can only see the world from the inside to out. You'll know your business and probably your path to retaining successful customer relationships, but things change with the competitive environment you operate in and with the constant advances intechnology its not always possible to take the time to keep on top of every change and innovation. Figuring out why customers buy from you and how your potential customers find your business online might be a worthwhile task for someone else who can then present you with the findings. This can mean some tough love at times but for those who are really interested in growing their business an outsourced marketing expert can give you a new perspective. 

Cost versus value Providing your sales people can close and the marketing brief has been understood then you are assured of a return on investment. Forming a close relationship is critical and your outsourced marketing partner should behave, and be treated like they are part of your business. Since the marketing specialist’s focus will be on lead generation, they will certainly spend time making sure that you get the results you paid for. This helps a company save time and increase revenues and grow your business with the right expertise by your side.,

Stay relevant Some, not all, marketeers spend their days gazing at the sky whilst on a swing in their high rise offices dreaming great dreams. As with any industry to pace of change actually requires marketing experts to understand and develop new skills and continually improve their knowledge from refining techniques to delivering better campaigns. The benefit to you is that your new marketing connections are ready to help, up to date and can implement creative ideas when changes occur in your industry which you need to communicate to your audience. 

Trust is the key When outsourcing marketing, businesses generally wish to keep the process independent from the core of the company. A lack of distractions, office politics and alike benefit everyone as fresh thinking allows the development of better strategies. The really important thing is to trust the company you hire and making sure that you receive regular updates which are meeting your expectations.

All carrot, no stick Your marketing specialists are genuinely interested in, and committed to, continually optimising your strategy for the best results. The better your business performs on the back of great marketing, the longer they continue being useful to you. There is less risk of stagnation or neglect when outsourcing your marketing requirements .

Tricca are a full service marketing agency with real world experience in technology.

What we do : Provide solutions

We use our creative and technical expertise in producing marketing solutions which contribute to success. In an ever changing technology landscape we stand firm in being reliable and solid problem solvers and the fuel for your growth engine.

How we do it : Provide support

We are specialists in providing strategy, marketing and software solutions to businesses in the technology sector and non technical businesses that want to develop a digital transformation to improve sales and user experience. After all, we are all in the business of results so return on investment is critical.

What to do next : Help us help you

If you want to grow your business your business online and develop customer communication that fuels your growth then we have many options available to you, get in touch! We’d love to hear from you. | 03330 063533

Paul RichensComment