Selling to an increasingly savvy and intolerant audience, using new tools and new strategies.
To make sure I stay in touch with the cool kids, its important to talk the talk and freshen up on the latest buzzwords. Most of the time it makes my eyes roll - Smarketing, people-as-a-service, digital amplifiers etc... however, there is one term, MADtech, which despite sounding stupid the description is actually a really good description of what we do at Tricca.
This month we've focused on 4 key areas with our new clients, bringing attention to key elements in our conversations. Same approach as always but different tactics have led to more productive output. All of which provide the basis of a solid plan:
Research and evidence - How well do you know your existing client database and their buying habbits?
What technology is available to manage and drive lead generation?
What does success look like in terms of lead generation and conversion?
Is the 'message' written in the same language as your targeted audience?
Wishing you growth and prosperity in the run up to the holiday season,