Tricca | B2B Marketing

News & Musings

Lead Generation - 6 steps to target the right customers

Any approach to driving leads and opportunity when split into manageable chunks if far more practical way of delivering results. Account based marketing for B2B fits into a fully formed strategy that includes inbound. ABM feels more pro-active, will engage your employees whatever their role in the sales process and gives your business the best opportunity to fuel your growth.

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Paul RichensComment
The new Broadband speed guidelines and how to market them

How can an ISPs make this easier to implement? By having speed checking tools available on your website is a good start. Real data that is consistent to the truth will build trust and retain customers for longer. By building a more personal experience through communications, for both B2B & B2C markets, will benefit ISPs and the better the customer experience, the better the results. The simplest way to build loyalty is through having the best possible customer experience. Using technology, know how and best practice this should be viewed as an opportunity to fuel your business growth.

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Give a little, care a lot

Our friend Sarah puts together Chemo Care Pouches and distributes them to local hospitals. The packs are really thoughtful and feedback has been amazing. 20-30 new patents begin chemo treatment each month. I’d really appreciate your help to get Sarah towards her target.

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Paul RichensComment
Tricca growth accelerated with TECHNEDs investment

Tricca growth accelerated with TECHNEDs investment to expand their business portfolio’s marketing capability

IT & Telecoms marketing consultancy, Tricca, has joined forces with TECHNEDs to provide marketing expertise to their portfolio of technology firms, bringing marketing strategy and technology together, to fast track business growth. The investment by TECHNEDs will see Ed Crane taking a seat on the Tricca board as Sales Director.

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