Tricca | B2B Marketing

News & Musings

Lead Generation - 6 steps to target the right customers

Any approach to driving leads and opportunity when split into manageable chunks if far more practical way of delivering results. Account based marketing for B2B fits into a fully formed strategy that includes inbound. ABM feels more pro-active, will engage your employees whatever their role in the sales process and gives your business the best opportunity to fuel your growth.

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Paul RichensComment
The new Broadband speed guidelines and how to market them

How can an ISPs make this easier to implement? By having speed checking tools available on your website is a good start. Real data that is consistent to the truth will build trust and retain customers for longer. By building a more personal experience through communications, for both B2B & B2C markets, will benefit ISPs and the better the customer experience, the better the results. The simplest way to build loyalty is through having the best possible customer experience. Using technology, know how and best practice this should be viewed as an opportunity to fuel your business growth.

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Give a little, care a lot

Our friend Sarah puts together Chemo Care Pouches and distributes them to local hospitals. The packs are really thoughtful and feedback has been amazing. 20-30 new patents begin chemo treatment each month. I’d really appreciate your help to get Sarah towards her target.

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Paul RichensComment
Tricca growth accelerated with TECHNEDs investment

Tricca growth accelerated with TECHNEDs investment to expand their business portfolio’s marketing capability

IT & Telecoms marketing consultancy, Tricca, has joined forces with TECHNEDs to provide marketing expertise to their portfolio of technology firms, bringing marketing strategy and technology together, to fast track business growth. The investment by TECHNEDs will see Ed Crane taking a seat on the Tricca board as Sales Director.

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Why you should consider outsourcing your marketing.

You get a team of experts Your employees have salaries, get sick and go on holiday so instead of adding to the payroll for additional marketing specialists person, you'll get a team of marketing subject matter experts who will research, create and implement marketing strategies that work for you. Essentially, you are paying for results which should be more effective option than many individual employees.

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Paul RichensComment
Cloud Expo - Was it worth it?

Time is money and money makes the world go round, so how do you justify spending time at an exhibition? With so many industry events promising enlightenment, innovation and free stuff to take home for your children, it important to focus on only one thing: What’s in it for me? It may sounds rather self-regarding but making the right choice of how to spend your of time, money and effort is really significant.

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Paul RichensComment
Your data needs you

Your Data Needs You

 

Managing customer data from different sources, identifying links between metrics, and determining how to put this information to best use is a challenge for many organisations.  However, really knowing your prospects and customers is more important than ever in business.  The larger the group of customers you have the more difficult this can be. If you can get to grips with your prospect and customer data this could lead to more informed decision-making, increased sales and stronger customer loyalty.

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